Why should you be online? If you can’t find something on the internet, does it mean that it doesn’t exist?
More and more people are leaning towards opening online business or moving existing business to online web. You wonder why they do this, the answer is very simple because they notice the power and strength of the Internet.
Starting an internet business is not as difficult as it may seem. Certain knowledge is indispensable, but it is not so secret that it can’t be acquired as quickly as possible.
In the traditional model, opening your own business is associated with a large investment. You need to rent an office, arrange it, buy some equipment, e.g.: a telephone, computer, printer, as well as you have to travel to this office every day. Then you have to promote this business somehow, inform people about its existence, so most entrepreneurs decide to print leaflets, posters, etc.
When creating an online business or focusing on its promotion using the Internet, the cost of your investment decreases because it does not require renting an office, because you run it from your own living room, kitchen or home office. Of course, money is needed for a computer, internet connection, website etc., but the list of required items is much shorter.
Are you still unsure if you should open an online business? Are you still wondering if you should promote an online business?
I hope that my arguments below will dispel your doubts.
- Online presence has a larger impact range. When running a business, you traditionally limit yourself to face-to-face meetings and as a result you have no way to promote your brand beyond your location. Being visible online, your promotions, services and products can reach an unlimited number of potential customers living in other countries, and even on other continents, no matter where your company operates.
- Quantity, frequency – it can serve only one client on a stationary basis. Running online biz gives you possibility to serve or work with several or even hundreds of clients at once. During one presentation you can have many recipients. Your post, comment, entry, video or advertisement can be displayed by thousands of people in one day.
- Costs – I have already mentioned this in the above part of the article. Online business involves less investment costs. Serving one hundred online customers is cheaper than servicing them in the real world.
- Automatizations – Online business generates income even when you are sleeping or doing something else. In contrast to traditional business, where your absence during working hours (for various reasons) doesn’t bring profits. Using modern tools, you can create passive income at an early stage.
In the era of development, even the skeptics’ arguments that in the traditional model the relationship between the client and the business owner is more individual are undermined. The Internet paradoxically reduces the distance between customers and “sellers”. Reading their opinions, talking online, asking questions – all this will allow you to reach your group faster. The customer, although communicating via the Internet, is “closer” because he has constant contact. He can ask questions, for which he does not often have time or which he forgets to ask during a direct visit. The placed pictures of products allow customers to evaluate them without constraints and choose the one that they liked best.
In order to expand the possibilities, increase the list of clients it is inevitable that your business is online. More customers equals more income.